Unlock the potential of renewable energy solutions

At the heart of the energy transition lies the expansion and reliable integration of solar, wind and other non-fossil energy sources. Building smarter, more adaptable energy infrastructure can help leverage the immense potential of renewables.

Safeguard your customers against power disruptions

In a world driven by technology, we understand the importance of uninterrupted power. But what happens when your customer’s power goes out unexpectedly? In some cases, even a minimal interruption in the power supply can damage equipment, cause data loss, disruption of critical communication channels or disrupt lifesaving systems.

Tap into the booming battery manufacturing market

With industries like electric vehicles, energy storage, industrial equipment, medical devices and consumer electronics driving increased demand, the battery manufacturing industry’s projected compounded annual growth rate (CAGR) from 2022–20321 is anticipated to be 20.1%.

In this month’s edition of Encounter, we highlight our collection of readily available ABB Electrification U.S. resources assembled to help you operate more efficiently, fuel new opportunities and exceed customer expectations.

View our digital Distributor Resource Guide today!

Investments driving ReliaGear® product fulfillment improvements

Unprecedented demand and disrupted global supply chains have been consistent across many industries, including ours, since 2021. As a result, industry-wide outputs have not kept pace with demand, adversely affecting the customer experience with extended lead times and increased backlogs.

Industry Update

Matthew Young, Strategic Industry and Portfolio Director

The electric vehicle (EV) market is experiencing explosive growth, with industry reports indicating a year-over-year increase in U.S. sales of 50% in 2023. This surge translates to a massive opportunity for the electrical industry, especially in the form of ever-increasing EV charging infrastructure.

5 reasons why stocking ABB products is a win-win

Deciding whether you should stock and what to stock can be daunting. If you’ve ever been faced with this decision, imagine an elevated partner experience…. Unlock your growth potential and explore five reasons why stocking ABB products is a win-win.

Help increase your sales in the multi-family market with a full line of solutions

Despite the recent growth in residential construction, the U.S. faces a significant structural housing shortage, estimated at 3.8 million units. This gap underscores a critical challenge. While population and household formation are increasing — with rates of 1.9 million versus 1.0 million in the early 2000s — the country isn't building houses as swiftly as it once did. Residential industry analysts predict a sustained need for millions of new units, both single- and multi-family, in the coming years. Yet, contractors face a major hurdle in lengthy lead times for electrical equipment. This is where ABB steps in as your partner in success.

A year of innovation and growth sets the stage for 2024

Despite the challenges the electrical industry and world faced the last few years, including a global pandemic, ABB Electrification made significant strides in 2023 and is in a strong position as a company and brand. Our commitment to electrifying the US with innovative products and solutions, a robust sales organization and an ever-growing chest of support resources and tools is bearing real fruit. At the core of this evolution is our dedication to meeting the needs of our valued distribution channel partners and of the markets we serve.

It’s hard to believe another year is coming to an end. While many are preparing for well-deserved time away with family and friends, it’s also a great time for ABB Electrification to reflect on the past 12 months and the many contributions of our distribution channel partners. We recognize the valuable role you play and thank you for your partnership and commitment to our shared success.

Meet evolving demands with new readily available and quick ship ReliaGear® solutions

In today’s competitive market, an accelerated era of customer expectations has entered the electrical distribution market. Providing quick customer solutions to meet challenging timelines is the new norm. Customers want their orders as soon as possible, if not instantly. ABB’s new ReliaGear® readily available panelboard and quick ship switchboard solutions are designed to help you adapt to today’s fast-paced market while delivering an exceptional customer experience.

Grow your OEM business

With ABB solutions for machine builders

ABB has identified key value-based solutions to grow your OEM customers and business. We have created segment-focused toolkits that include a customer presentation, brochure and eLearning module. These tools can be used to develop your sales team and demonstrate ABB’s core value to your customers.

What does the 2023 NEC® mean for residential construction?

The 2023 NEC includes updated requirements for ground fault circuit interruption (GFCI), arc fault circuit interruption (AFCI), surge protection, emergency disconnect and other areas affecting residential construction. Get an overview of what has changed and insights on how to maintain compliance.

Introducing… PowerMark™ PRO
Plug-on neutral load center

We are excited to introduce our new residential load center – PowerMark™ PRO – ideal for new home construction and renovation projects. Designed with the combination of innovation, durability and ease of installation that your customers want, PoweMark PRO's flexible design makes ordering and stocking easier for you. We look forward to partnering with you on the new opportunities, markets and customers this launch will bring.

For more information, download the brochure here.

Committed to your success

ABB Mt. Juliet Distribution Center made-to-stock products

The uncertainty caused by supply chain shortages can make it difficult for distributors to sell to customers who need it now. In response to these issues, ABB has been working across its manufacturing facilities to maintain inventory levels for core products and accessories.

Our newly expanded 236-page stocking guide is now available to help you navigate the ABB Electrification product portfolio and identify the products we’ve targeted for safety stocking levels and increased fill rate potential in our state-of-the-art distribution center in Mt. Juliet, Tennessee.

Essential information. Connected support.

As we swiftly move forward in 2022, we remain committed to offering you first class support to help ensure you can focus on growing your business. We are continually working to make your job easier with product innovations, more training opportunities, increased digital presence and new marketing materials.

For a faster and more collaborative engagement, we have revamped the Distributor Partner Resources page on our ABB Electrification US website. Here you can access timely announcements along with resources and innovative tools to promote, train and educate ABB’s latest solutions.

You know the name on it.
But there’s so much more behind.

PowerMark™ PRO Load Centers with plug-on neutral

Behind every product we design, manufacture, and deliver, there is a legacy of innovation, reliability, and quality. Our products are backed by a large team of researchers, engineers, and business leaders, all invested in helping you achieve your business goals. The new PowerMark PRO load center’s DNA reflects this all and includes the safe, smart, sustainable technology the residential market demands.