1. Encounter – Distributor News
  2. ABB Encounter Distributor Newsletter - March 2025

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MARCH 2025

Encounter

The distributor partner source for ABB news
Elevating success through collaborative partnerships

Elevating success through collaborative partnerships

Deeper relationships, higher growth, powered by our partnership is more than a tagline. It’s our commitment to our valued distributor partners.

We see you as an extension of our own team. We invest in your capabilities by providing access to the latest technology innovations, collaborate to solve customer challenges and share expertise so we can all succeed in the quest to electrify the U.S.

Thank you for your continued trust and confidence in ABB

Delve into the first 2025 quarterly distributor update below and watch for exciting announcements throughout the year.

Your ABB Electrification U.S. Team

Pushing the boundaries of electrification technology

NASCAR President Steve Phelps and ABB CEO Morton Wierod stand with the ABB NASCAR EV prototype.

Pushing the boundaries of electrification technology
Daytona 500: ABB and NASCAR

If you wanted proof that the world is going electric, look no further than the largest motorsport event in the United States – the Daytona 500! For the first time at Daytona 500, an electric vehicle paced the Great American Race. Also, alongside the track was ABB's and NASCAR’s very own EV prototype, developed to explore high-performance electric racing.

ABB is proud to be working with NASCAR to decarbonize its operations as it seeks to achieve net-zero operating emissions by 2035. With our electrification and automation solutions, we will help NASCAR outrun – leaner and cleaner.

It’s a remarkable time for electrification. Race to explore ABB NASCAR merchandise available for distributor partners to order today!

Product Highlights
ReliaGear® Merchandised SB switchboards
ReliaGear® Merchandised SB switchboards
Versatile, simple and readily available

Preconfigured ReliaGear® Merchandised SB switchboards offer easy selection, modular flexibility and can be stocked for projects requiring immediate installation. It’s an ideal solution for contractor applications with quick turnaround, such as emergency situations, property damage, data centers, commercial renovation or building expansions.

Our comprehensive merchandised program – featuring ReliaGear Merchandised panelboards and switchboards – is designed with you and your customers in mind. Contact your local ABB sales representative to join the program today!

VIEW PROGRAM GUIDE
View Products
Stock up for building season with ReliaHome™
Stock up for building season with ReliaHome™
Comprehensive residential portfolio

From load centers to circuit protection and load management, ReliaHome offers a range of products designed to help make homes safer and more energy efficient.

ReliaHome load centers feature an optimized plug-on neutral design and expanded gutter space for easier installation. They also work seamlessly with our entire residential circuit breaker platform and surge protection devices. Coupled with our space-saving Tandem and Quad circuit breaker designs and advanced circuit protection, the ReliaHome portfolio provides a complete and reliable solution that you can stock — and contractors can install — with confidence.

EXPLORE RELIAHOME™
VIEW PRODUCTS
New Products Innovations
empower
empowerU Help Center
empowerU Help Center
24/7 support at your fingertips

Powered by AI, the new empowerU Help Center delivers a new experience and serves as a centralized point for support with resolving issues related to order processing, tracking and system functionality. Additional enhancements will be rolled out throughout 2025.

GET SUPPORT
Training
Virtual product training
Virtual product training
Low voltage residential and commercial

Join us for our inaugural bi-monthly virtual product training series and gain essential knowledge to advance your residential and commercial project business. Come ready with your computer and leave prepared to conquer new customer opportunities.

REGISTER TODAY
Marketing
Go-to-market faster
Go-to-market faster
Distributor partner portal

Save time and money by leveraging ready-to-use ABB collateral and assets including our latest videos, images, on-hold message scripts and more.

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Did You Know?
• NEWS – ABB to invest $120 million to expand US manufacturing
 
• NEWS – ABB expands residential energy management portfolio in North America with Lumin acquisition
 
• PRODUCT – Configured is the new NEMA switchboard default in empower
 
• PRODUCT – New Podcast: Enhanced 400–600 A Spec-Setter safety switches
 
• PRODUCT – ReliaGear® SB Switchboards – EXcelerate utility compartments releases
Helpful Resources
Partner resources
Partner resources

Webpage access to solutions, sales and support resources.

LEARN MORE
Marketing assets
Marketing assets

Access product flyers, ads and more — anywhere, anytime.

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Training
Training

Leverage the power of ABB learning to achieve greater success.

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For more information, contact your local ABB sales representative today.

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