Encounter – Distributor News ABB Encounter Distributor Newsletter - June 2025

JUNE 2025

The distributor partner source for ABB news

Boost your business at the speed of now

In the electrical distribution industry, speed matters. ABB’s fast fulfillment EXcelerate and Merchandised products programs enable you to deliver solutions with ease and efficiency, helping to make you the go-to source for customers racing to deliver on — or take on — projects with tight timelines.

If prioritizing shorter lead times, increasing customer responsiveness or building their trust are top of mind, the EXcelerate and Merchandised products programs are ideal to help keep your customers’ projects moving along and sustain confidence in your ability to meet their project needs.

EXcelerate

Preconfigured options + shorter lead times

EXcelerate offers a streamlined ordering, manufacturing and delivery program that beats the industry average every time.

EXcelerate for ReliaGear® LV SG low voltage switchgear
Standard engineering processes often result in lengthy delivery delays. The EXcelerate program configure-to-order process gives you the power to choose exactly what you need, when you need it.

EXcelerate for ReliaGear® SB switchboard
A configure-to-order approach that easily combines pre-engineered sub-assemblies to build switchboards up to six sections, thanks to the streamlined EXcelerate option in ABB empower.

Q2 New Product Innovations

Have you viewed our latest New Product Innovations slide deck yet? View now to learn more about the solutions highlighted below and more.

	•	EXcelerate for ReliaGear® LV SG low voltage switchgear

	•	ReliaGear® Lighting Panelboards with Branch Circuit Monitoring

	•	ReliaHome™ Meter Combos

Updates and enhancements

	•	FIN, our new AI chatbot, is equipped to elevate your empower experience 24/7. Log in and explore FIN today.

	•	The new empower Training Academy begins in July. Courses will include empower 101, Order Management, Post Sales, Quote Basics and Quote Advanced. Watch for registration posts in empower.

	•	Be sure to check the monthly Release Notes for the latest empower updates.

Distributor Training Opportunities

For more information including how to register for the courses below, click here.

Virtual

	•	July 14 – ReliaMod™ modular metering

	•	July 28 – SACE® Tmax® XT molded case circuit breaker

	•	August 11 – ReliaGear® lighting panelboards
	•	August 25 – ReliaGear® neXT power panelboards
	•	September 15 – SACE® Emax 2 air circuit breakers
	•	September 29 – EXcelerate for ReliaGear® SB switchboard

In-person

	•	August 26-28 – Low voltage large commercial and industrial projects

	•	September 9-11 – Low voltage residential and commercial

	•	September 16-17 – Introduction to motor protection and control

Distributor brand reference guide

Thank you for your continuous support and promotion of the ABB brand. As we continue to amplify the new ABB brand positioning and visual identity, we want to ensure our distributor partners have a go-to resource with need-to-know brand use guidance for Electrification U.S.

•	ABB is investing $120 million to expand our U.S. manufacturing footprint in Tennessee and Mississippi, focusing on low-voltage electrical equipment.

•	ABB’s new ground kit made for use with type QF transformers 225 kVA up to 750 kVA is available to order in empower flow and empower quote.

•	ReliaGear® LV MCC now features the TruONE™ ATS.

•	The new ReliaGear® SB switchboard utility compartments webpage for the Configured, EXcelerate and Engineered switchboard programs is now live.