1. Encounter – Distributor News
  2. ABB Encounter Distributor Newsletter - September 2025

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SEPTEMBER 2025

Encounter

Local commitment. Greater success.

Local commitment. Greater success.

The journey of innovation and excellence

From the recent additional $110 million U.S. investment announcement to introducing SACE® Emax 3, the next innovation of our flagship air circuit breaker, to achieving best-in-class on-time delivery performance for switchboards, power panelboards, modular metering and busway, ABB Electrification is tirelessly committed to our distribution channel partners.

We foster a culture where your success is a shared priority across ABB. What does this mean for you? Local commitment. Greater success. From channel sales to operations to marketing and more, you can be assured ABB is consistently working to deliver what you need to serve your customers more effectively and to support your business success.

Spotlight
Smart Projects – Same Day
Smart Projects – Same Day
Meet customer project demands faster with immediate stock availability

Small Projects – Same Day is ABB’s solution to fast-turnaround small and multi-family project needs. The expanded program now includes ReliaGear® merchandised lighting panelboards, ReliaHome™ residential products, ReliaMod™ modular metering solutions and more, offering you greater flexibility when deciding how to best serve customers.

Contact your ABB account manager today to learn how you and your customers benefit with Small Projects – Same Day.

Unlock new residential growth
Unlock new residential growth
Comprehensive solutions and customer engagement resources

ABB is your trusted partner in electrifying the future of housing. From reliable circuit protection to cutting-edge smart home tech, our innovative solutions support single and multi-family projects — plus new programs to help you promote them.

Check out what’s new!

 
• Act fast! Post, e-mail and share the ReliaHome™ NASCAR® VIP experience sweepstakes with your contractors and homebuilders through October 4.
• Stock load centers, circuit breakers and more with ease. View the updated stocking guide today!
• Have funds? Use available market development funds (MDF) to build ReliaHome™ awareness internally and with customers. New ReliaHome™ product display and T-shirts are available now. Contact your local ABB account representative for more information.
SHARE NASCAR® SWEEPSTAKES
DOWNLOAD STOCKING GUIDE
Products
Q3 New product innovations
Q3 New product innovations

Have you seen our latest New Product Innovations slide deck yet? Don’t miss what’s new!

 
• ReliaMod™ Modular Metering, 6-wire 2000A MCB Main Module
• ReliaGear® neXT Power Panelboards – Power Supply Module
• ReliaGear® SB – EXcelerate and Configured Utility Compartments
EXPLORE NOW
empower
Productivity tip and helpful resources
Productivity tip and helpful resources

Did you know empower allows users to manage Order Edits? View the Order Edits article to learn how to escalate shipment dates, cancel orders, edit PO number and change shipment details.

For empower changes and updates, check out the latest empower Release Notes.

For answers to your frequently asked questions, sign up for an empower Training session.

Training
Upcoming distributor training opportunities

Virtual

• October 13 – Safety switches and low voltage dry-type transformers
• October 27 – Combination starters and lighting contactors
• November 10 – Softstarters
• November 25 – ReliaHome™ load centers and residential breakers
• December 8 – ReliaMod™ modular metering
 

In-person

• October 7–8 and November 4–6 – Low voltage residential and small projects
LEARN MORE
Marketing
Boost ABB demand with new marketing resources
Boost ABB demand with new marketing resources

There’s always something new in the distributor partner portal to help you market ABB to your customers. Discover the latest assets and more.

 
• OEM marketing resources
• ReliaHome™ NASCAR® sweepstakes
• ReliaGear® Merchandised Solutions
Did you know?
• ABB is the official Electrification partner of NASCAR®.
 
• The ABB #PowerBetter roadshow is traveling across the U.S. providing customers with an engaging, hands-on experience.
 
• The ABB #ContractorBetter Resource Center provides practical solutions to improve contractor profitability and productivity.
Helpful Resources
Partner resources
Partner resources

Webpage access to solutions, sales and support resources.

LEARN MORE
Marketing assets
Marketing assets

Access product flyers, ads and more — anywhere, anytime.

VISIT SITE
Training
Training

Leverage the power of ABB learn-ing to achieve greater success.

GET STARTED

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For more information, contact your local ABB sales representative today.

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